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The second part of our discussion on how the industry can do more to welcome and include Black travelers/advisors/professionals/executives.
Two Travel Weekly contributors, Margie Jordan, vice president of the TRUE Global Network at CCRA and a travel agency owner, and Classic Vacations sales director Kier Matthews, continue their in-depth conversation about the need for more Black representation in travel. In our second episode, they share additional personal experiences and professional perspectives. They delve into travel marketing -- the need to see more people of color in advertisements and marketing. And why bias training is important -- what travel companies can do to be more welcoming to Black travelers.
Kier Matthews, a sales director at Classic Vacations, and Margie Jordan, vice president of the True Global Network at CCRA.
Missed Part 1? Listen here. Jordan and Matthews discussed nurturing and promoting Black talent in the travel workforce, and why it's uncomfortable, but important, for Black travel professionals to speak out about their experiences.
Margie Jordan's essay, Traveling while Black comes with a different set of rules
A column by editor in chief Arnie Weissmann on how white professionals can support and advance Black people in travel: Black professionals, white allies
An article on the new group the Black Travel Alliance: On a mission to raise the visibility of Blacks in travel
About The Folo by Travel Weekly podcast: A folo is a
journalism term for an article that "follows" a news report to offer
additional facts and context. On The Folo by Travel Weekly podcast,
we'll take you behind the scenes as we talk with reporters, editors and
contributors to explore ideas and share experiences in the reporting of
the biggest travel trends.